Photographer Rich Maciver gets to observe and shoot the master craftsmen that make the world's leading ballet pointe shoes at their Hackney workshop. Founded by cobbler, Frederick Freed in 1929, he revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK.
Rich Maciver is a commercial and advertising, sports and lifestyle photographer living and working out of London, UK. Specialising in active lifestyles with a personal passion for sports and seeing them represented in their most authentic way.
I’ve always had an appreciation for craft, for any physical skill really no matter how simple. It’s an inner wonder at seeing someone create something with their own hands, it’s like a magic trick really. It probably started from watching my mum fix up old jeans after one too many falls off my BMX. Photography recently offered me a means to visit the true master craftspeople at Freed of London, the world leaders in crafting pointe shoes. Their “Crown Maker” Ray, has been with them for 29 years and with a waiting list of over 2 years, dancers will often order in excess of ten pairs at a time! Rich Maciver
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